{"id":2228,"date":"2025-10-08T14:57:01","date_gmt":"2025-10-08T12:57:01","guid":{"rendered":"https:\/\/aisvijet.com\/hu\/?post_type=glossary&#038;p=2228"},"modified":"2025-10-30T15:14:01","modified_gmt":"2025-10-30T14:14:01","slug":"roi-return-on-investment","status":"publish","type":"glossary","link":"https:\/\/aisvijet.com\/hu\/meghatarozas\/roi-return-on-investment\/","title":{"rendered":"ROI (Return on Investment) \u2013 Befektet\u00e9s megt\u00e9r\u00fcl\u00e9se"},"content":{"rendered":"<p>A ROI (Return on Investment) a befektet\u00e9sek j\u00f6vedelmez\u0151s\u00e9g\u00e9nek mutat\u00f3ja: megmutatja, hogy mekkora nyeres\u00e9get (profitot) \u00e9rsz el az \u00f6sszes befektetett \u00f6sszeghez k\u00e9pest. Min\u00e9l magasabb a ROI, ann\u00e1l hat\u00e9konyabb a befektet\u00e9s. A digit\u00e1lis marketingben a ROI-t k\u00fcl\u00f6nb\u00f6z\u0151 csatorn\u00e1k \u00e9s kamp\u00e1nyok \u00f6sszehasonl\u00edt\u00e1s\u00e1ra, valamint k\u00f6lts\u00e9gvet\u00e9si d\u00f6nt\u00e9sek meghozatal\u00e1ra haszn\u00e1lj\u00e1k.<\/p>\n<p><strong>K\u00e9plet:<\/strong> ROI = (Nyeres\u00e9g \u2013 Befektet\u00e9s) \/ Befektet\u00e9s \u00d7 100%<br \/>\nahol a nyeres\u00e9g = bev\u00e9tel \u2013 minden k\u00f6zvetlen k\u00f6lts\u00e9g (pl. term\u00e9k\/szolg\u00e1ltat\u00e1s, hirdet\u00e9s, eszk\u00f6z\u00f6k, gy\u00e1rt\u00e1s stb.)<\/p>\n<p><strong>P\u00e9lda (l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre):<\/strong><\/p>\n<ul>\n<li><strong>Befektet\u00e9s<\/strong> <strong>a<\/strong> <strong>kamp\u00e1nyba:<\/strong> 1.300 \u20ac (hirdet\u00e9sek 1.000 \u20ac, eszk\u00f6z\u00f6k 100 \u20ac, gy\u00e1rt\u00e1s 200 \u20ac)<\/li>\n<li><strong>A<\/strong> <strong>kamp\u00e1ny bev\u00e9tele:<\/strong> 3.000 \u20ac<\/li>\n<li><strong>K\u00f6zvetlen k\u00f6lts\u00e9gek:<\/strong> \u00e9rt\u00e9kes\u00edt\u00e9si\/sz\u00e1ll\u00edt\u00e1si k\u00f6lts\u00e9g 1.200 \u20ac<\/li>\n<li><strong>Nyeres\u00e9g:<\/strong> 3.000 \u2013 1.200 \u2013 1.300 = 500 \u20ac<\/li>\n<li><strong>ROI:<\/strong> 500 \/ 1.300 \u00d7 100% = 38,46%<\/li>\n<\/ul>\n<p>Ez azt jelenti, hogy minden befektetett 1 \u20ac ut\u00e1n 0,3846 \u20ac profit keletkezett.<\/p>\n<p><strong>ROI \u00e9s ROAS k\u00f6zti k\u00fcl\u00f6nbs\u00e9g:<\/strong><br \/>\nA ROAS (Return on Ad Spend) csak a hirdet\u00e9si k\u00f6lts\u00e9gekhez viszony\u00edtott bev\u00e9telt veszi figyelembe (3.000 \/ 1.000 = 3,0\u00d7 vagy 300%), \u00e9s nem sz\u00e1molja bele az egy\u00e9b k\u00f6lts\u00e9geket, \u00edgy mindig \u201enagyobb\u201d sz\u00e1m lesz. A nyeres\u00e9gess\u00e9g m\u00e9r\u00e9s\u00e9re a ROI-t, a hirdet\u00e9si hat\u00e9konys\u00e1gra pedig a ROAS-t \u00e9rdemes haszn\u00e1lni.<\/p>\n<p><strong>Tipp:<\/strong><br \/>\nM\u00e9rd a ROI-t csatorn\u00e1nk\u00e9nt \u00e9s id\u0151szakonk\u00e9nt, haszn\u00e1ld az attrib\u00faci\u00f3s modelleket, \u00e9s a ROI mellett k\u00f6vesd a CAC-ot (\u00fcgyf\u00e9lszerz\u00e9si k\u00f6lts\u00e9g) \u00e9s az LTV-t (\u00fcgyf\u00e9l \u00e9lettartam \u00e9rt\u00e9k), hogy teljesebb k\u00e9pet kapj a megt\u00e9r\u00fcl\u00e9sr\u0151l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A ROI (Return on Investment) a befektet\u00e9sek j\u00f6vedelmez\u0151s\u00e9g\u00e9nek mutat\u00f3ja: megmutatja, hogy mekkora nyeres\u00e9get (profitot) \u00e9rsz el az \u00f6sszes befektetett \u00f6sszeghez k\u00e9pest. Min\u00e9l magasabb a ROI, ann\u00e1l hat\u00e9konyabb a befektet\u00e9s. A digit\u00e1lis marketingben a ROI-t k\u00fcl\u00f6nb\u00f6z\u0151 csatorn\u00e1k \u00e9s kamp\u00e1nyok \u00f6sszehasonl\u00edt\u00e1s\u00e1ra, valamint k\u00f6lts\u00e9gvet\u00e9si d\u00f6nt\u00e9sek meghozatal\u00e1ra haszn\u00e1lj\u00e1k. K\u00e9plet: ROI = (Nyeres\u00e9g \u2013 Befektet\u00e9s) \/ Befektet\u00e9s \u00d7 100% ahol&hellip;&nbsp;<a href=\"https:\/\/aisvijet.com\/hu\/meghatarozas\/roi-return-on-investment\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">ROI (Return on Investment) \u2013 Befektet\u00e9s megt\u00e9r\u00fcl\u00e9se<\/span><\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"parent":0,"template":"","glossary-cat":[],"class_list":["post-2228","glossary","type-glossary","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/glossary\/2228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/users\/17"}],"version-history":[{"count":3,"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/glossary\/2228\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/glossary\/2228\/revisions\/2446"}],"wp:attachment":[{"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/aisvijet.com\/hu\/wp-json\/wp\/v2\/glossary-cat?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}